Will Parker

ParaNova Print & Packaging

https://www.paranovaprintandpackaging.com/

Will Parker is an experienced Chief Executive Officer with a demonstrated history of working in the packaging and containers industry across the UK and Europe. Primarily in distressed turnaround, operational improvement and divestiture challenges. 

29 May, 11:30 Panel: How the world of packaging is evolving

Vlad Sljapic

The Watermill Press ltd

https://www.watermillpress.co.uk/

27 May, 19:30 : Award Ceremony 2026

Stijn Billiet

MCC Label

https://www.mcclabel.com/en

28 May, 15:15 Dialogue: Sustainability dialogue ‘Beyond Compliance’: what regulation means for you

Steve Metcalf

Futury

https://www.futury.ai/

Steve Metcalf is the founder and CEO of IMAGINE AI LIVE, the world's first truly AI-native conference and event platform for enterprises and businesses, and AD LEGENDS AI, the world’s first fully-functional AI-powered advertising agency.

As a former co-founder and CEO of a global industrial technology company, Steve brings decades of experience in leadership, technology, operations, and enterprise digital strategy, including significant executive roles at Accenture and SAP-Ariba.

Steve is dedicated to transforming how organizations connect and collaborate through AI. As a Chief AI Officer, he leads the strategic vision of Imagine AI Live, and advises other organizations in the same capacity, focusing on practical AI applications, automation, and innovation for enterprises. His work spans the Fortune 500 to the Fortune 5000, along with startups, associations and foundations of all sizes.

His leadership philosophy emphasizes imagination in AI, fostering innovation and knowledge sharing. Metcalf's passion for mentoring and influencing the next generation of entrepreneurs and technologists drives his commitment to accelerating AI adoption across industries.

28 May, 16:25 Talk: Real AI applications in label production: From vision to execution
29 May, 07:30 Workshop | UPON SEPARATE REGISTRATION + ADDITIONAL FEE: Optional: AI Breakfast Workshop: See an AI Agent Built Live for Label Converting

Stefanie Wareka

Marzek Etiketten+Packaging GmbH

https://www.marzek.at/

Stefanie Wareka, MSc, MSc, 
Marzek Etiketten+Packaging GmbH
5th Generation of the Founding Family

Stefanie Wareka, MSc, MSc, represents the 5th generation of the founding family of Marzek Etiketten+Packaging. Her areas of responsibility include Marketing, Public Relations and Business Development. In this capacity, she is involved in both operational and strategic management. She leads the Design Department, drives creative concept development, and represents the company at events and public engagements. Additionally, she is responsible for internal and external communications and fosters intercultural collaboration across international markets.

She studied at Webster Private University in Vienna, the United International Business School (UIBS) in Madrid, and the New Design University in St. Pölten. Her professional experience includes internships across the family business as well as international roles at Collotype Labels in California, USA, and HP Indigo’s Management Growth Team in Nes Ziona, Israel.

29 May, 11:30 Panel: How the world of packaging is evolving

Simona Camilli

AIM (European Brands Association)

https://aim.be/

28 May, 12:00 Panel: Decoding the brand priorities: A 360° view on future label expectations

Philippe Voet

Etivoet

https://www.etivoet.be/en

Philippe Voet is the current FINAT President and is the General Manager of Etivoet in Belgium.

28 May, 09:00 Talk: Welcome address

Peter Sasín

NLP Akadémia

https://www.nlp-akademia.sk/

27 May, 08:30 Young Professionals Network | UPON SEPARATE REGISTRATION: YPN workshop: Read the Room, Lead the Room (YPN members only)
29 May, 10:00 Talk: The 3 mindset keys to thrive in turbulent times

Pablo Englebienne

FINAT

https://www.finat.com/sustainability

28 May, 15:15 Dialogue: Sustainability dialogue ‘Beyond Compliance’: what regulation means for you

Nanette Thomas

Synthogra

https://synthogra.com/

Nanette Thomas is a Danish entrepreneur and Founder & CEO of Synthogra, a specialist in printable synthetic papers and packaging films.

With 30+ years of experience in materials development for labels and packaging, she is recognized for turning complex technical challenges into commercially successful, responsible solutions.

Nanette is a strong advocate for industry collaboration, innovation, and environmental responsibility, and is a respected voice in the European label and packaging sector, including board-level engagement with FINAT.

28 May, 17:25 Panel: Drivers for innovation in labels

Martin Leitner

Durst Group AG

www.durst-group.com

Director Product Management – Labels & Flexible Packaging | Durst Group AG

Since 14 years, Martin is already part of the Durst Group AG and active in the Labels & Flexible Packaging division. With his technical background he started in the service division but soon turned to product management where today he is responsible, with the assistance of his team, for shaping the successful Durst printer and inks portfolio for the Labels and Flexible Packaging division.

28 May, 17:25 Panel: Drivers for innovation in labels

Marius Tent

CELAB-Europe

https://celab-europe.org/

Marius Tent is a recognized leader in Packaging Sustainability, passionately driving innovation for People, Planet, and Business. With over 20 years at top companies like Wrigley, Mars Wrigley, and Danone SN, Marius has led transformative packaging strategies and championed groundbreaking innovations.
In 2024, Marius founded ViaPackaging UG, providing tailored solutions in Packaging Innovation and Sustainability. Later that year, he co-founded 360packmastery.com, an essential digital platform simplifying the EU Packaging and Packaging Waste Regulation (PPWR), offering compliance solutions and key insights across Europe.
Widely recognized as Packaging Sustainability ambasador, Marius frequently contributes to industry webinars and discussions in partnership with Packaging Europe and 360PackMastery. Additionally, he actively collaborates with CEFLEX, advancing circular economy practices for flexible packaging in Europe & Member states, and with CELAB Europe, promoting circularity for Release liners & Matrix.
Marius remains dedicated to empowering businesses with sustainable packaging solutions that drive compliance, sustainability, and commercial success.
 

Marika Knorr

CCL Label

https://ccllabel.com/

28 May, 17:25 Panel: Drivers for innovation in labels

Luc Lejeune

FINAT

https://www.finat.com

29 May, 09:30 Energizer: Insights from the past two days in a broader perspective

Jules Lejeune

FINAT

https://www.linkedin.com/in/juleslejeune/

Jules Lejeune was appointed as FINAT's Managing Director in 1998. He was closely involved in the launch of the FINAT Radar in 2014. Each year he presents the annual review of trends and developments in the self-adhesive label materials demand in Europe.

28 May, 11:00 Talk: European label business landscape in 2025-2026

Jens Vor der Brueggen

Schreiner Group GmbH & Co.KG

www.schreiner-group.com

28 May, 17:25 Panel: Drivers for innovation in labels

Jade Grace

LOUPE (formerly Labelexpo)

https://www.loupe-europe.com/

29 May, 09:30 Energizer: Insights from the past two days in a broader perspective

Isidore Leiser

Stratus Packaging Group

https://www.stratuspackaging.com/en/

29 May, 11:30 Panel: How the world of packaging is evolving

Iban Cid

Germark

https://www.germark.com/en/

28 May, 17:25 Panel: Drivers for innovation in labels

Francesca Stevens

Secretary General at Europen

https://www.europen-packaging.eu/

28 May, 15:15 Dialogue: Sustainability dialogue ‘Beyond Compliance’: what regulation means for you

Felix Neumann

Achertäler Druckerei GmbH & Co. KG

www.achertaeler.com

Felix Neumann is a sales expert and the next generation to Achertäler Druckerei GmbH & Co. KG, holding a master’s degree in sports, business, and law. He combines business management expertise with a sales-oriented mindset and works at the intersection of customer service, market analysis, and business development. His focus is on building sustainable customer relationships as well as developing and implementing effective company strategies and digitalization. As the next generation, he brings analytical strength, future-driven mindset and practical experience in day-to-day operations to the table.

29 May, 11:30 Panel: How the world of packaging is evolving

Dr. Ilke Toygür

Political Scientist

https://www.ilketoygur.com/

Dr. Ilke Toygür is the Director of the IE Global Policy Center and Professor of Geopolitics of Europe at the School of Politics, Economics, and Global Affairs at IE University. In addition, she is a senior associate at the CSIS Europe, Russia, and Eurasia Program and serves as an elected board member of the Trans European Policy Studies Association (TEPSA) in Brussels. Furthermore, she has been selected as a Mercator Fellow for 2024.

Her main areas of expertise include European integration, EU institutions, elections and democracy in Western Europe, the geopolitics of Europe, transatlantic relations, and Turkey’s relations with the West. She holds a BA degree and an MA degree in Economics, an MA degree in Democracy and Government, and a PhD in Political Science.

Dr. Toygür began her career back in 2008, working at the Economic Development Foundation (IKV), a research institute focusing on the European Union. In 2016, she completed her PhD degree in Political Science at the Autonomous University of Madrid. Her doctoral research focused on the impact of European integration on the vote and party  system change in Western Europe in times of crises. In 2015, she was granted a Mercator-IPC Fellowship at the Istanbul Policy Center. Following her PhD, she worked for the Elcano Royal Institute in Madrid and for the German Institute for International and Security Affairs (SWP) in Brussels. She has also been a lecturer at the University Carlos III of Madrid and a visiting researcher at the European University Institute (EUI), University of Mannheim, and Brookings Institution.

Her research and articles have so far appeared in Carnegie Europe, the German Marshall Fund of the United States, the Brookings Institution, the Financial Times, Foreign Affairs, Foreign Policy, Der Spiegel, and El País, among others. She frequently comments on European affairs in the international media. She is native in Turkish, speaks fluent English and Spanish. 

28 May, 09:15 Keynote: Opening keynote: Global economic outlook – navigating growth, inflation, and trade in a shifting world

Dominique Schreinemachers

Military pilot & Behavioural Influence Psychologist

https://www.linkedin.com/in/dominique-schreinemachers/

Dominique is one of the few female military pilots in the Dutch Air Force, a skilled mediator, and a behavioural influence psychologist. She was trained by former Vietnam War veterans in the United States. As a woman, she has successfully held her ground in a male-dominated field, excelling through the most challenging training sessions and missions. Serving in Afganistan, her helicopter was hit by the Taliban and her narrow escape ending in a crash landing at a US base bacame an important part of her story (in het presentation, Domique will also use video material of that life changing experience).

Dominique has extensively studied the exceptional skills of military pilots. By combining this knowledge with her expertise in behavioural psychology, she delivers transformative experiences. She has an exceptional ability to clearly articulate and reveal the strengths of each individual or team. With a unique blend of discipline, adaptability, and a deep understanding of human behaviour, Dominique empowers individuals to surpass their limits. She has brought together some of the most experienced Air Force pilots to train organisations and businesses worldwide.

Drawing from her vast experiences, Dominique delivers exceptional speeches that captivate and inspire. She captivates and emotionally moves her audience as she shares stories of her extraordinary training and deployments, including the harrowing story of her helicopter being shot down by the Taliban—a crash she narrowly survived. She shares her lessons and teaches you to view life, others, your team, and most importantly, yourself from a new perspective.

29 May, 12:15 Keynote: Closing keynote: Return to Base: unlocking your core strengths for business performance

Diederik Samsom

Activist, Politician, Strategist, and Entrepeneur for a sustainable future

https://www.linkedin.com/in/diederik-samsom-66b735150/

Diederik Samsom studied physics at Delft University of Technology before working as a Greenpeace activist and campaigner in the field of energy and climate. Samsom entered politics in 2003 and was a member of the House of Representatives until 2016. During his tenure, he focused on energy and environmental issues and advocated for renewable energy and combating climate change. In 2012, Samsom became leader of the Dutch Labor Party, leading the party in national elections and in a coalition government later that year.

Between 2017 and 2019, Samsom worked as a consultant in both the public and private sectors, where he helped establish the Dutch Climate Agreement and provided strategic advice to investors and energy companies. In 2019, he became chief of staff to Executive Vice President Timmermans at the European Commission. He played a key role in the design and implementation of the European Green Deal and other signature European policies, such as the Recovey and Resilience Fund to restore European economies after COVID and the RePowerEU plan to make Europe independent of Russian gas after the invasion of Russia. of Ukraine in 2022.

As right-hand man of European Commissioner Frans Timmermans, he was the architect of the European Green Deal. Throughout his career, Samsom has remained committed to tackling climate change and promoting sustainable development, making significant contributions to both Dutch and European politics.

Diederik Samsom, a Dutch politician and former leader of the Labor Party, brings a wealth of experience and expertise to each event. With a background in physics and a strong focus on sustainable energy, Samsom offers insightful perspectives on climate change, renewable energy and environmental policy. His tenure as leader of the Labor Party and his involvement in shaping policy at both national and European levels provide valuable insights into the workings of government and the political landscape.

Samsom's engaging speaking style and ability to convey complex ideas in a clear and accessible manner make him an ideal choice for our session focusing on sustainability, politics and leadership. Whether discussing the challenges of the transition to a low-carbon economy or advocating for social justice issues, Samsom's passion and commitment shine through, inspiring the audience to take action and create a positive to make a difference in the world. As a speaker, Samsom brings depth, credibility and a compelling vision for a more sustainable and equitable future, making him a valuable addition to any event.

28 May, 14:30 Keynote: Keeping the Course: climate ambition, competitiveness and the level playing field in Europe

Dana Kilarska

Purgina

https://www.purgina.sk/en/

Dana Kilarka is Managing Director of Purgina since 2016. 'Leading a family business in the printing industry as 2nd generation. The hand in of the business was in poor condition and in last 3,5 years, the business developed and got healthy again as it was never in 28 years of history. This is not just about me, it's about every single colleague of mine wanting to climb the mountain with me. It's about to be better than yesterday. It's easy to improve the financial situation of a company but the challenge is to keep humble and goal-oriented in the best times of the company.'

29 May, 13:15 Talk: Closing of the ELF 2026

Corey Reardon

AWA Alexander Watson Associates

https://awa-bv.com/

Corey is President and CEO of AWA. 

28 May, 12:00 Panel: Decoding the brand priorities: A 360° view on future label expectations

Chris Ellison

OPM Labels & Packaging

https://opmgroup.co.uk/

Past President of FINAT and Managing Director of UK-based converter OPM (Labels & Packaging) Group Limited, a company established over 40 years ago and today serving more than 600 clients in both domestic and export markets.

OPM are a multi-award winning printers of high quality self-adhesive labels, laminates, sachets, medical and pharmaceutical packaging.

Passionate for product innovation, investors in the development of its people and early adopters of total process automation, the company’s vision is to remain one of Europe’s top performing self-adhesive label and flexible packaging providers.

29 May, 11:30 Panel: How the world of packaging is evolving

Catalina Steenbakkers

AWA - Alexander Watson Associates

https://awa-bv.com/

28 May, 11:00 Talk: European label business landscape in 2025-2026

Carmen Lappí

Lappí Industrias Gráficas SL

www.grupolappi.com

28 May, 16:55 Case Study: AI industry practice

Bert van Loon

Independent Strategist

https://www.linkedin.com/in/bertvanloon/

Co-Founder Content Marketing Fast Forward #CMFF (NL). Bert van Loon will be moderating a few of the panel discussions during ELF.

I grew up in the publishing industry where I held positions in sales, marketing and business development. I was given the opportunity to lead multidisciplinary teams, where I was able to ensure that business and creativity joined forces to give birth to client happiness. I often worked in international alliances across Europe. After a few years as the managing director of a publishing group in Belgium, I decided that I preferred concepts, strategy and projects to corporate management.

I launched my independent strategy and concept practice in 1997. Over the years, I experienced the transition from ‘print only’ to digital and cross-media, right from within the heart of the industry. I learned while doing and I saw both success and failure up close. Along the most diversified set of projects from different clients during all those years, I also participated as an entrepreneur in various publishing and media initiatives. Some worked wonders, some didn’t: I learned on the job in a fast-changing environment.

My experience of bringing business and creativity together to realise organisations’ marketing and sales objectives is a valuable asset in today’s content marketing world. My strength lies in projects where I can develop new initiatives or re-engineer existing ones, while teaching new skills to my client’s teams as they earn and learn. I love to work in a multidisciplinary and international environment, bringing my half-Dutch and half-French background to the table with a mixture of Dutch bluntness and French finesse.

28 May, 09:00 Talk: Welcome address
29 May, 09:30 Energizer: Insights from the past two days in a broader perspective

Beatriz Suárez López

Estudio MABA

estudiomaba.com

28 May, 12:00 Panel: Decoding the brand priorities: A 360° view on future label expectations

Andy Thomas-Emans

Informa Markets

https://www.informamarkets.com/en/home.html

Andy is Strategic Director at Informa Markets Labels+Packaging Group. 

28 May, 12:00 Panel: Decoding the brand priorities: A 360° view on future label expectations

Alice Kosse

LOUPE (formerly Labelexpo)

https://www.loupe-europe.com/

29 May, 11:30 Panel: How the world of packaging is evolving

ELF 2026 – The room where the future of the label industry is created. Be in it. 

The FINAT European Label Forum (ELF): the defining annual moment where the leaders of Europe’s label printing industry meet, connect, and shape what comes next. ELF 2026 isn’t just an event. It’s the room where it happens. This is where conversations between industry pioneers lead to real change. Where trusted relationships are built, deals are sparked, and future collaborations are born. All in an atmosphere of openness, trust, and shared ambition. 

To all label industry professionals, this is your invitation into the industry’s inner circle. ELF 2026 is the only forum that offers curated access to the most influential minds in the business, not in a crowded expo hall, but in an exclusive environment designed for high-value peer-to-peer exchange. 

Why attend ELF 2026? 

  • Unrivalled networking with Europe’s top label printers, suppliers, and thought leaders 
  • Strategic insights from those shaping the market, not just observing it 
  • Collaborative energy you won’t find anywhere else in the industry 

At ELF, you don’t just attend. You belong. And in 2026, more than ever, being in the room means being part of the future. 

Secure your place at ELF 2026 – where industry legends meet, and the next chapter begins. 

Scroll down to see the preliminary programme, and follow the News section on the homepage with updates and blogs from experts.

Tuesday, 26 May

Pre-conference meetings and activities
12:00
Young Professionals Network | UPON SEPARATE REGISTRATION
12:00 - 23:00 Ends: 23:00

pre-YPN event

18:00 - 00:00 Ends: 00:00

YPN welcome activity and dinner

We welcome all YPN attendees for an informal and fun activity: brainstorming on challenging topics with other young professionals, followed by dinner.YPN attendees will receive more detailed information close to the event.

Wednesday, 27 May

Pre-conference meetings and activities
08:30
Young Professionals Network | UPON SEPARATE REGISTRATION
08:30 - 12:00 Ends: 12:00

YPN workshop: Read the Room, Lead the Room (YPN members only)

hosted by Peter Sasín, NLP Akadémia

This practical and highly interactive workshop is designed for the rising generation of leaders stepping into key roles within their companies. Participants will learn how to read people accurately, communicate with presence, and influence others with clarity and integrity - even in demanding or fast-moving situations. 

Using high-impact influence tools, advanced communication strategies, and real-world demonstrations, participants will discover how body language, voice, message structure and intention work together to shape how others perceive them. They will also learn how to adjust their communication in real time so they can lead conversations, build trust and inspire action. 

Peter Sasín

NLP Akadémia
12:00
12:00 - 13:00 Ends: 13:00

Joint YPN & CELAB-Europe lunch

13:00
CELAB-Europe members only
13:00 - 15:00 Ends: 15:00

CELAB-Europe General Meeting

Members of FINAT’s recycling consortium meet to discuss the state of affairs in liner and matrix recycling. Volunteer leaders report on the achievements in the various workstreams. Plans are presented, discussed, and adopted.

15:00
UPON SEPARATE REGISTRATION
15:00 - 17:00 Ends: 17:00

Trends Round Table: Hot Topics in Label Tech

Real Challenges. Real Dialogue. Real Connections. 

This is your chance to shape the conversation. In this fully interactive roundtable session, we hand the mic to you. Ahead of ELF 2026, all participants are invited to submit their real-world challenges, innovation questions, and strategic dilemmas they’re facing right now. At the Forum, these hot topics will be tackled in small, moderated discussion tables, bringing together label printers, suppliers, and solution providers for open, cross-sector dialogue. 

From automation hurdles to sustainability pressures, from customer demands to regulatory shifts; this session is designed to spark honest conversation, shared learning, and new ideas for action. Selected outcomes will be shared in a dynamic plenary wrap-up. 

Whether you bring a challenge, a solution, or just your curiosity, this is where the industry’s most relevant issues get addressed. Not in theory, but in practice.  

17:00
FINAT members only
17:00 - 18:00 Ends: 18:00

FINAT General Assembly 2026

FINAT members are invited to attend the association’s official formal annual meeting to hear the President’s annual report, provide feedback to the Board’s strategy, adopt the accounts, approve the provisional budget for the coming year, and elect Board members.

18:30
Networking
18:30 - 19:30 Ends: 19:30

Welcome reception and opening FINAT Industry Tabletop Expo

FINAT officially welcomes its delegates and partners to the European Label Forum 2026 with drinks and small bites. A special welcome to newcomers (to the industry and/or to the event) from our FINAT ambassadors who are happy to show you around. Visit the tabletop to meet the industry’s finest business partners.

19:30
19:30 - 20:30 Ends: 20:30

Award Ceremony 2026

FINAT’s Master of Ceremonies Vlad Sljapic (The Watermill Press Ltd, UK) will guide us through the 46th annual presentation of FINAT’s prestigious Label Awards, featuring last year’s best of the best that the label industry has to offer.

Vlad Sljapic

The Watermill Press ltd
20:30
Networking
20:30 - 23:00 Ends: 23:00

Buffet dinner

in the garden of the hotel.

dress code: business casual

Thursday, 28 May

07:00
Networking
07:00 - 08:00 Ends: 08:00

Optional FINAT Morning Run

Details for signing up will be announced during the event/in the event app.

Plenary conference session
09:00
Session 1
09:00 - 14:30 Ends: 14:30

Setting the Scene: Labels in a Changing World

Talk
09:00 - 09:15 Ends: 09:15

Welcome address

FINAT President Philippe Voet (Etivoet) welcomes all to #FINAT26 and introduces FINAT’s conference moderator Bert van Loon who will provide programme context and opening remarks.

Bert van Loon

Independent Strategist

Philippe Voet

Etivoet
Keynote
09:15 - 10:15 Ends: 10:15

Opening keynote: Global economic outlook – navigating growth, inflation, and trade in a shifting world

Dr. Ilke Toygür, Director of the IE Global Policy Center and Professor of Geopolitics of Europe at IE University in Madrid, will set the stage for ELF 2026 with a strategic view of the forces reshaping Europe’s business environment. In this opening keynote, she will connect political dynamics and economic fundamentals to what matters for companies now: the outlook for growth and inflation, financing conditions, consumer confidence, and the evolving global trade landscape. Against a backdrop of geopolitical tension and policy uncertainty, the session will translate macro trends into implications for European industries and investment decisions in 2026 and beyond. With the event taking place in Spain, Dr. Toygür will also spotlight Spain’s exceptional macroeconomic performance in recent years—examining the drivers behind its resilience and the lessons that may be relevant for other European markets.

Dr. Ilke Toygür

Political Scientist
Networking
10:15 - 11:00 Ends: 11:00

Business-to-business & member-to-member break

Opportunity to (re-)connect with peers and engage with our industry sponsors at the Tabletop Expo.

Talk
11:00 - 12:00 Ends: 12:00

European label business landscape in 2025-2026

Get a fact-based snapshot of where the European labels and packaging market stands as we move from post-rebound recovery into a phase of recalibration. In one compact hour, two data-driven updates bring clarity to demand, confidence, and competitive pressures across the value chain.

First, Jules Lejeune (FINAT) presents the annual European self-adhesive label materials consumption overview, based on Panteia (NL) statistics, tracking volumes, material mix and the market’s shift toward a more -GDP-like’ growth profile. Next, Catalina Steenbakkers (AWA) summarises the latest FINAT RADAR findings from converter and end-user surveys, highlighting what is driving performance, investment priorities and sentiment in a cautious environment.

Jules Lejeune

FINAT

Catalina Steenbakkers

AWA - Alexander Watson Associates
Panel
12:00 - 12:45 Ends: 12:45

Decoding the brand priorities: A 360° view on future label expectations

This session offers a 360° view on how brand owners are shaping the future of labels and packaging, brought to life through expert interpretation. A panel of brand specialists, design studio leaders and industry experts will reflect on key insights and real-world quotes gathered from recent brand owner interviews and the FINAT/AWA brand owner’ study. Together, they will unpack evolving expectations around sustainability, design, functionality and data, highlighting where current solutions fall short and where new opportunities emerge. By bridging research insights with practical brand expertise, this session provides a grounded and forward-looking perspective on how label converters can better align with brand needs in the years ahead. A moderated interactive Q&A will invite delegates to challenge assumptions and identify concrete opportunities for collaboration across the value chain.

On stage, we have confirmed Corey Reardon (AWA Alexander Watson Associates ), Andy Thomas (Informa Markets Labels & Packaging Group), Beatriz Suarez Lopez (studio MABA via European Packaging & Design Association (EPDA)), and Simona Camilli (AIM - European Brands Association).

Corey Reardon

AWA Alexander Watson Associates

Andy Thomas-Emans

Informa Markets

Beatriz Suárez López

Estudio MABA

Simona Camilli

AIM (European Brands Association)
Networking
13:00 - 14:30 Ends: 14:30

Lunch

Opportunity to refuel, (re-)connect with industry peers and visit premium suppliers represented in the Tabletop Expo before the kick-off of the afternoon programme.

14:30
Session 2
14:30 - 18:00 Ends: 18:00

Regulation, Innovation, Technology

Keynote
14:30 - 15:15 Ends: 15:15

Keeping the Course: climate ambition, competitiveness and the level playing field in Europe

Europe’s sustainability rulebook is being rewritten, fast. For the labels and specialist packaging sector, the last few years have felt like a regulatory tsunami: PPWR, EUDR, CSRD, and a growing expectation to quantify product and process carbon footprints. In this session, Diederik Samsom, former Head of Cabinet of EU Commissioner Frans Timmermans and a key architect behind the European Green Deal, offers an insider’s view on where EU policy is heading next, and why the political debate is shifting from ambition to competitiveness. With the Commission’s emerging ‘Omnibus’ approach, parts of the regulatory agenda may be softened or delayed, raising tough questions about the level playing field for companies that have already invested in compliance and decarbonisation. How do we stay on track for climate goals while protecting European industry in an era of geopolitical and trade pressure?

Expect a candid, strategic perspective on what will matter most for business decisions in 2026 and beyond, and what industry should be asking for now.

Diederik Samsom

Activist, Politician, Strategist, and Entrepeneur for a sustainable future
Dialogue
15:15 - 15:45 Ends: 15:45

Sustainability dialogue ‘Beyond Compliance’: what regulation means for you

Sustainability is no longer a side agenda, it is where ambition, regulation and competitiveness come together. In this fast-paced Sustainability Dialogue, Stijn Billiet (Vice President EMEA Innovation & Global Sustainability at MCC Label), Francesca Stevens (Executive Director at EUROPEN), and Pablo Englebienne (FINAT Regulatory Affairs Manager) bring three complementary perspectives to one question: how can our industry move beyond compliance and turn Europe’s transition into a business advantage? Expect a candid exchange on what ‘sustainable’ needs to mean in practice, how the EU framework is evolving from targets to implementation, and what companies require to keep investing, while protecting a workable Single Market and a level playing field. The focus is pragmatic: what you can do now across the value chain, where the biggest bottlenecks are emerging, and what the sector should be asking for next.

Pablo Englebienne

FINAT

Francesca Stevens

Secretary General at Europen

Stijn Billiet

MCC Label
Networking
15:45 - 16:15 Ends: 16:15

Business-to-business & member-to-member break

Opportunity to (re-)connect with peers and engage with our industry sponsors at the Tabletop Expo.

Talk
16:15 - 16:25 Ends: 16:25

Don't Join Us

Marius Tent and his guests will talk about CELAB and recycling in the label printing industry.

Talk
16:25 - 16:55 Ends: 16:55

Real AI applications in label production: From vision to execution

AI is no longer a buzzword in our industry, it is already improving real production KPIs. In this high-impact session, AI expert Steve Metcalf, CEO of Imagine AI Live (US), will translate the most relevant AI developments into practical opportunities for label converters. Starting from today’s operational reality, he will show how AI is being applied to increase uptime, reduce waste, and enable smarter, more connected workflows, focusing on automation that delivers measurable value, not “AI for AI’s sake”. He will also connect current deployments to a clear forward view: what the label factories of the future may look like as machine capability accelerates and decision-making becomes more integrated across the plant. Expect concrete takeaways on where to start, how to prioritise use cases, and what leadership needs to get right to turn AI potential into execution.

Steve Metcalf

Futury
Case Study
16:55 - 17:25 Ends: 17:25

AI industry practice

Carmen Lappi (Lappi, ES) reveals how to take the first practical steps in implementing AI on the production floor.

Carmen Lappí

Lappí Industrias Gráficas SL
Panel
17:25 - 18:10 Ends: 18:10

Drivers for innovation in labels

Innovation in the label industry is accelerating, but what’s really driving it forward? In this dynamic panel, leading label producers and innovators take the stage to explore the forces shaping the future of our industry. From emerging materials and next-gen machinery to AI, automation and smart digital workflows, this session looks across the full spectrum of print technologies and production strategies.

What role do customer demands, regulation, and cross-industry developments play in pushing innovation? How are companies deciding where to invest? And what’s the label industry’s job to be done in a transforming packaging ecosystem?

Get real-world insights, hear from competition winners, and join the conversation about where innovation is heading and how your business can stay ahead.

Nanette Thomas

Synthogra

Iban Cid

Germark

Jens Vor der Brueggen

Schreiner Group GmbH & Co.KG

Martin Leitner

Durst Group AG

Marika Knorr

CCL Label
Social programme
19:30
Networking
19:30 - 01:00 Ends: 01:00

Dinner and entertainment

Dress code: business casual

Opportunity to unwind from day 1, (re-)connect with industry peers, enjoy premium entertainment and dance the memorable night away at the historic Sevillian farmhouse Cortijo El Esparragal.

Friday, 29 May

07:30
Workshop | UPON SEPARATE REGISTRATION + ADDITIONAL FEE
07:30 - 09:00 Ends: 09:00

Optional: AI Breakfast Workshop: See an AI Agent Built Live for Label Converting

What could an AI agent actually do for your converting operation? And what does it take to set one up? In this breakfast session, Steve Metcalf will answer both questions by building a working AI agent from scratch, live on stage, for a real label converting use case.

You'll watch as the agent comes to life and starts tackling the kinds of tasks your team deals with every day. Think pulling together an estimate from a set of job specs, figuring out how to reshuffle a production schedule when priorities change, catching a quality issue before it reaches the end of the line, or handling a supplier inquiry that would normally sit in someone's inbox for hours.

You don't need a technical background to get value from this session. If you know how a converting business runs, you already have the expertise that matters. The point isn't to turn you into a developer. It's to help you see AI differently: not as a technology project you hand off to IT, but as something any business leader can shape and direct to solve real problems on the floor.

By the end of the morning, you'll understand what an AI agent is and how it's different from the automation tools you may already be using. You'll know where agents tend to deliver the fastest results in a converting operation. And you'll have a practical sense of what it takes to get started, without needing a big technology budget or a team of specialists.

Whether you're running a 20-person shop or managing across multiple sites, this session is designed to meet you where you are.

Limited seats. Separate registration required.

Steve Metcalf

Futury
Plenary conference session
09:30
Session 3
09:30 - 13:30 Ends: 13:30

Looking ahead - Skills, strategy, and succession

Energizer
09:30 - 10:00 Ends: 10:00

Insights from the past two days in a broader perspective

Conference Moderator Bert van Loon invites FINAT staff member Luc Lejeune to summarise the takeaways from the pre-conference Industry Roundtable discussions. Jade Grace, Managing Director, LOUPE Global at Informa Markets, will join the conversation about the unfolding transition in the industry landscape between Labelexpo Europe 2025 and the first edition of LOUPE coming September in Chicago.

Bert van Loon

Independent Strategist

Luc Lejeune

FINAT

Jade Grace

LOUPE (formerly Labelexpo)
Talk
10:00 - 10:45 Ends: 10:45

The 3 mindset keys to thrive in turbulent times

How to stay focused, resilient, and effective when everything around you changes

In today's fast-moving world, leaders are expected to perform, decide, and adapt faster than ever. Based on his 20+ years of work in high-performance psychology and NLP, building on the outcomes of the YPN pre-conference workshop, Peter Sasín, trainer and business owner of NLP Akademia (SK), presents three powerful mindset principles that help professionals stay grounded, think clearly, and act decisively even when the environment becomes unpredictable. The keynote blends practical strategies, inspiring stories and immediately applicable tools. It helps participants shift from stress and overwhelm to clarity, direction and personal strength.

Peter Sasín

NLP Akadémia
Networking
10:45 - 11:30 Ends: 11:30

Business-to-business & member-to-member break

Opportunity to (re-)connect with peers and engage with our industry sponsors at the Tabletop Expo.

Panel
11:30 - 12:15 Ends: 12:15

How the world of packaging is evolving

Change in packaging isn’t coming in a single wave. It is arriving through generational shifts, new technologies, and changing customer expectations. This story-driven panel explores what it takes to build a label business that not only performs today, but endures and evolves. 

With input from the ELF Roundtables (presented by Luc Lejeune, and through candid, real-world experiences, the discussion will look at the strategic choices companies are making to future-proof their operations: managing succession and leadership transitions, scaling successfully without losing agility, rethinking business models, and turning innovation into practical advantage. Whether you are leading an established family business, running a growing operation, or part of the next generation stepping into responsibility, this session offers honest lessons and actionable perspectives to help navigate transformation with confidence. 

Chris Ellison

OPM Labels & Packaging

Will Parker

ParaNova Print & Packaging

Isidore Leiser

Stratus Packaging Group

Alice Kosse

LOUPE (formerly Labelexpo)

Felix Neumann

Achertäler Druckerei GmbH & Co. KG

Stefanie Wareka

Marzek Etiketten+Packaging GmbH
Keynote
12:15 - 13:15 Ends: 13:15

Closing keynote: Return to Base: unlocking your core strengths for business performance

What happens when everything you thought you were is stripped away and you discover what you're truly capable of? In this powerful closing keynote, former Dutch Air Force pilot, behavioural psychologist, and mediator Dominique Schreinemachers shares her extraordinary story of resilience, leadership, and transformation, including the life-altering moment her helicopter was shot down in Afghanistan. Drawing on her military background and deep insights into human behaviour, Dominique challenges you to rethink how you lead, collaborate, and perform under pressure. With compelling video footage and sharp psychological insights, she will leave you inspired to return to base, reconnect with your core strengths, and elevate your impact in business and beyond.

Dominique Schreinemachers

Military pilot & Behavioural Influence Psychologist
Talk
13:15 - 13:30 Ends: 13:30

Closing of the ELF 2026

Dana Kilarska (Purgina Labels, SK), the incoming FINAT President, will share her reflections from this year’s event and will close the formal part of the conference.

Dana Kilarska

Purgina
Networking
13:30 - 14:30 Ends: 14:30

Lunch

Opportunity to share the learnings of this event with peers and newfound business friends, look forward to the summer, exchange contact details and say goodbye (but not farewell).

15:00
Social activity | UPON SEPARATE REGISTRATION + ADDITIONAL FEE
15:00 - 22:00 Ends: 22:00

Optional: Social ‘Rewind’ activity

Delegates staying over in Seville are invited to take part in an optional tour around highlights of Seville, including a boat tour on the Guadalquivir River, a visit of the Real Alcazar Palace, and a dinner at the Rio Grande restaurant.

NB: this part of the programme carries a separate fee and requires separate registration via the conference registration form. The number of seats available is limited.
IMPORTANT NOTICE: in view of security measures at the Real Alcazar Palace, participants will be requested to provide their ID prior to their arrival in Seville.